The Story Behind
Latin Madness
-by Manny Siverio
Entire Cast
of Latin Madness, with Side Streets owner Artie Ramos
Beginnings:
Its no secret that every professional
dancer in the NY Mambo community at one time or another has wanted to dance on
Broadway, especially after seeing such plays like SWING, RIVERDANCE and
FOREVER TANGO. Well early in the year 2000, NY mambo instructors Nelson
Flores and Carlos Mendoza
seriously started to entertain the idea of producing their own
"Off-Broadway Mambo Play". If no one else would do it, then they
might as well do it themselves. The two men slowly began to talk with other
local dancers to see if they too would be interested in being a part of this
"Mambo Experiment".
The Seeds to Latin Madness:
It was at this point that their research began. During the summer of the
year 2000, Carlos Mendoza
converted his SIDE STREET KIDS
student summer recital into a play and it was well received. Later on, Nelson
Flores traveled to London with his dance team (Descarga Latina) and The
Santo Rico Dance Company and produced a mambo show that flowed smoothly from
number to number. These two successes were the seeds that helped fuel the
creation of "LATIN MADNESS".
The Concept to Latin Madness:
Nelson and Carlos began finalizing work on the concept behind Latin
Madness when Nelson returned from London. The two of them decided on making "Latin
Madness" into a mambo musical
that would take audiences through the last 25 years of the ever-changing NY
Latin dance scene covering the rhythms of disco in the '70's, the re-birth of
mambo in the '80's and finally visit Side Street, the Bronxs haven for
mambo dancing throughout the 90's.
Picking the Cast:
Once the concept for Latin Madness
was set down on paper, talent for the show needed to be chosen. This proved to
be a double edge sword for the promoters. You see New York is filled with many
excellent mambo dancers. But who to choose from??? Think of it, were the
hometown to Eddie Torres the
Mambo King and other well known dancers like Delille
Thomas, Jimmy Anton, David
Melendez and Mario Diaz. The
promoters finally opted to use dance companies with choreographed material
that fit into the shows overall storyline. It was a hard decision and they
hope that no one felt insulted, ignored or overlooked in the process. This is
how Descarga Latina, Addie-Tude Dance Co., The Abakua Dancers, Santo Rico
Dance Co., The Mambo Mamas and Jai & Candy were chosen to be a part of the
show.
The First Meeting:
Roughly 7 weeks before the show, Nelson called a general meeting with all
the dancers/dance companies that would make up the cast of Latin Madness. They
met on a Sunday night over at the Boys Harbor Community Center in Spanish
Harlem. This was where they all met, said their hellos, shook hands and got an
idea of what Nelson and Carlos expected from them as a team. The cast was
given rehearsal dates, ticket buying information and theater location. The
next time they saw each other it would during rehearsals.
The Side Street Kids Academy Rehearsals:
Carlos Mendoza kindly allowed the cast of Latin Madness to rehearse
over at the Side Street Kids Academy. The cast met ever Friday and
Saturday night in April prior to the performance. This was where the actual
performing sequence was going to be decided. At this point enter Maria
Tirado. Maria is a founding member of Descarga Latina and one of Nelson
Flores right-hand dancers. She had sat down and visited most of the teams
performing to study and evaluate the material they had to offer for the show.
It was Maria (along with Nelson & Carlos) who decided the sequence in
which the material (performances) would presented. During the first weekend
worth of rehearsals, a rough sequence for the numbers were established. This
was where many of the cast
members saw for the first time the new choreography by Descarga, Addie-tude
and Abakua. The Mambo Mamas, Santo Rico and Jai & Candy would join the
cast rehearsals on the following weekend. Since each dance company was
expected to know their own choreography, most of the remaining time was spent
on learning new material (the floor work for the Opening NY Mambo Class Scene,
The Big Spender number, Love For Sale drag number, The Shining Knight Cha-Cha
number, The second Act Side Street Club Opener scene and The Soneros cast
finale).
Working Together As A Team:
I already mentioned that each dance company was expected to know their own
material, so even though they were all working together as the cast of
"Latin Madness", many still seem to be clinging onto their group
individuality. It was only when they began to mix dance teams together that
the transformation from "US to "WE" started to
happen. For example during the "Big Spender" number there
were members of the Mambo Mamas, Abakua and Descarga working together
(choreographed by Maria Tirado). During the "Love For Sale"
drag number there were members of Descarga, Abakua and Santo Rico working
together (choreography by Addie Diaz)
and during the "Shining Knight" Cha-Cha number there were
members of Addie-Tude, Descarga and Jai & Candy working together
(choreography by Addie Diaz). But
it was the "Soneros" grand finale that put the entire cast
together for a true show of professionalism and comradery (choreographed by
Wilton Beltre, staged by Nelson
Flores & Maria Tirado). Then there was the opening Mambo Class scene
in Act I (staged by Nelson Flores, Herbie Quinones) and the Side Street Club
opening scene for Act II. Not only did
Tying It All Together:
The trick was finding a way to tie all the dancing together. The producers
solution: comedy. To keep the show flowing from segment to segment, Nelson and
Carlos decided to use a comedian as the M.C. (Master of Ceremony) for the
entire play. His job was to introduce the acts, educate the audience on the
history behind the development of mambo in NY and of course to make them
laugh. At this point, enter Herbie Quinones. Herbie was the man of the
hour. He did an excellent job of making of introducing the numbers while
providing a sense of continuity to audience members. He basically helped make
the show into something more than simply dance performances. With him at the
helm he transformed Latin Madness into a
the big musical-dramatic-comedy Off-Broadway production it was billed to be.
The Theater Rehearsal:
The week before the show was when the cast
members first step foot into the Heckscher Theater (at Boys Harbor/Museo
Del Barrio in Spanish Harlem). This was where they began to try to iron out
any kinks in the show. Dancers worked on hitting their marks, on smoothing out
their entrances and exists, on figuring out wardrobe changes, lighting &
curtain cues. Being there felt right to many dancers who were finally seeing
their dream come true. Mambo was going to be showcased theatrically and they
were going to be the first ones to do it. True that everyone from producer to
dancer was trying to figure out how to pull this off. No one had been a part
of a play of this magnitude before and they were winging it to some extent.
Everyone hit obstacles, but managed to quickly find solutions and overcome
them. It was not a high budget production (cast
members and the producers even had to help put down their own dance floor
on stage), but that wasnt going to stop them from giving a high budget
performance. They did all they could with the time that the producers could
afford to rent out the theater for. They even ran a dry rehearsal early on the
same day of their first show. Ready or not it come; D-day for Latin Madnesss
first show was finally here.
Show Time:
The night of the first show was filled with excitement and energy.
Something that everyone back stage would feel from opening curtain to the last
pose. The show was going to have it all: mambo, hustle, cha-cha, merengue,
comedy and even history. People from Washington DC, Connecticut and as far as
London & Japan had come into town to see the show. The first two
performances had sold out within weeks and due to popular demand tickets for a
third show had gone on sale. It was really an incredible feat when you think
that it was done by just word of mouth and Internet promotion.
A little known fact among audience members and a testament to the true
level of talent and professionalism among cast members was that the first show
was in reality the Latin Madness dress rehearsal. The cast never had the time
to actually do one, so in essence the first show was it for them. Cast members
used their prior experience as performers to figure out the most efficient way
of getting in and out of costume. It was also during show time that the cast
began to feel & act as one team. People were helping each other out,
wishing each other good luck, cheering each other on before going on stage and
congratulating them as they got off stage. It was a wonderful feeling that had
spread among the performers and the audience loved it. Everyone did their job;
the dancers danced, Herbie did his comedy thing and the audience rewarded them
with a standing ovation. Mambo had finally moved up a step and into the
limelight and it had a name: Latin Madness.
Special Moments to Remember:
The show had many memorable moments. Here are some that stand out:
The first day the cast began to rehearse on stage at the theater,
the men present from the various dance companies went straight to work
on laying down a dance surface on the stage. The current stage surface
was not ideal for mambo dancing purposes. No one was giving orders or
taking charge. It was another moment of true team work. Looking back on
that moment, it gives a whole new meaning to the term "floor
work".
Before every show, the entire cast would gather downstairs (under
the stage) to hold hands and pray. The first night Addie
Diaz and Thomas
Guerrero led the pre-performance prayer session. It was a very
inspirational moment among cast members and the beginning of the roller
coaster rush of feelings that would stay with the performers till the
end of the show. The first prayer session was also (in my opinion) the
defining moment when the feeling of "One Cast" and "One
Dance Company" was clearly felt among all the performers.
A another great moment to remember was the very end of the first
show after the final curtain went down. The performers were still
hearing the audience applause as they began to cheer, shake hands, hug
one another, give each other the high-five, yell out for joy ("We
did it") and let out some emotional tears. The cast was overjoyed
with an emotional high as they gathered on stage, gave each other a huge
cast group hug, bounced up and down while chanting "Latin
Madness" and "On2".
Another memorable moment was at the end of the third performance. It
was the last show and Nelson wanted everyone to take a photo of the
original Latin Madness cast. They were joined by Artie Ramos (Owner of
Side Street and the man responsible for providing a dance haven to so
many different dancers in the Bronx during the 80's & 90's). All
that could be heard was the buzz (among cast members) of when would
there be another show. The cast was excited and never wanted it to end.
It was a real joy and honor for many of them to be a part of such a
historic NY Mambo event and the moment was forever frozen during the
cast photo.
During night of the last show, the
cast of Latin Madness got together for a not-official cast After
Party at the China Club. People were still feeling the high of the last
three days and were happy for an excuse to get together for one more
time. But the most interesting moment of the night was when the China
Club DJ had accidentally put on the Soneros number that was the grand
cast finale of the Latin Madness show. Until then people had been social
dancing. Then a strange thing started to happen. Cast members started to
do their part of the finale on the China Club dance floor. Before you
knew it, cast members were scrambling to get into position to do their
part of the number complete with entrances and exists. The next thing
the China Club management knew was that the Latin Madness crew had taken
over the dance floor and repeated their finale performance. The cast
came, they saw, they danced, they conquered. Latin Madness was here to
stay.
- Ticket Sales The Day After
It interesting to note that the very next day after the performance,
Nelson Flores received some 42 requests for an additional show. I think
that this will always prove to me that there is a demand for a show like
"Latin Madness".
Summing It Up:
No story on Latin Madness could be complete without giving credit to the
people who help make this a reality.
Nelson Flores & Carlos
Mendoza, these two men did what no one else in NY had been able to
do; which was to get various mambo dance companies together under one
roof and get them to work together as a team. They took the mambo dancer
and put them onto center stage, in essence making them the star of the
play. They proved that there was a market for a mambo dancing play and
that people would be willing to pay to see it.
- The Dance Company Directors:
Addie Diaz, Nelson
Flores, Thomas Guerrero,
Frankie Martinez, Abby
Plotkin, Jai Catalano/Candy Mena,
these people set the standards which their dancers followed and helped
inspire the spirit of teamwork that easily spread among the cast.
Nelson Flores, Addie
Diaz, Frankie Martinez,
Thomas Guerrero, Abby
Plotkin, Jai Catalano/Candy Mena,
Maria Tirado, Steve Seda,
Stracy Diaz for lending their choreography to the play. Each
choreographer had their own flavor and style when it came to mambo
dancing and it was their very difference that kept Latin Madness from
being boring or predictable.
- The M.C. (Master of Ceremony)
Herbie Quinones, the man of the hour who had the tremendous task of
keeping the audience entertained while making the show flow from number
to number in an effortless manner. We tip our hat to you.
- The Special Guest Singer
Ray Sepulveda , who originally was going to be paid for his
services, but decided to donate his time and work to the play even
though the original sponsors decided to back out of the play. He truly
believe in the project and was sincerely excited that the dancers were
finally being given the respect that they would due. The Cast of Latin
Madness will always be in your debt. Thank You.
To the entire Cast
of Latin Madness, these fine group of performers not only proved
that they were able to rise to the occasion of performing at a Broadway
level, but they had fun while doing it (and the audience was in on their
little secret).
- The Volunteer Support Crew
To everyone that worked in the background from box office to ushers.
These volunteers (from the Side Street Kids to our visiting friends from
London) were just as important to the production of Latin Madness as
those who were actually working on stage. They were the grunts that made
it happen from the service end of the business. - Thanks.
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